Drafting Effective Web Copy - Words That Sell

Internet businesses experience low ranking at one time or another. The cause is unclear, but there is a solution. With a little brush up, our websites can generate the traffic they once did. All it takes is an understanding of how search engines work, and the creation of words that drive target traffic to your site.

It is almost to the point where companies need a full-time writer with a firm understanding of SEO (search engine optimization) to draft the content necessary to promote your business. But, if you have a creative streak, there is no reason why you cannot do this yourself. You just have to be careful to have enough keywords, but not too many throughout the copy.

A few tips to consider...

Everything you thought you understood about writing, forget it. Web copy needs to be conversational in tone meaning traditional no-no's such as fragments and sentences ending in prepositions are all right in this format.

Try using a font that is easy on the eyes. Webmasters tend to prefer Times New Roman, Verdana, or Arial. Also, the content should flow.

Search Engine Optimization Friendly

A good thing to remember when writing SEO copy is that it is better to use less to say more. Many surfers merely scan the content for important points so there is no need for long paragraphs. Leave out any language that makes you sound like an intellectual and just use the basic commands of the English Language.

Headers: 6-8 words only Sentence length: 15-20 words on average Paragraph length: no fewer than 3 sentences, 5 maximum Word Count: approximately 350

The keyword problem seems like an unending vicious cycle that can make you ill at times. What are keywords anyway? Who uses these keywords and what search engines would it be best for me to use. And on, and on....

Search engines generally have a little box where you may type in a keyword or a keyword phrase in order to locate websites. So, if you typed in "mechanic" or "repair professional", the search engine would find all websites that have those words in its content. Keyword positioning on each page plays a role in determining how long it takes the search engine to locate your site.

Prior to starting, you want to list all of the words that could possibly be associated with the goods or services sole on your website. These words need to be realistic. A bona fide web copy writer can weave these words in and out of the content so that the copy reads well and is informative at the same time.

You need to concentrate on your home page. Headings should have at least 5 words but no more than 8. Make certain that your keywords are positioned within the header as it will increase your odds.

Acting as a sales letter, this page needs to be easy to read yet clear and to the point. Introduce your visitor to your business as if you were chatting with a friend. But, fill the content will keywords that flow, weaving in and out of paragraphs.

Common Errors

Writing search engine friendly content takes time and practice. The biggest mistake new writers make is jumping into writing SEO web copy without a clear understanding of how keywords work. The pages are full of words that make no sense to the reader, and ultimately result in no hits.

Remember to write about the benefits as opposed to the features of the products or services you sell. People always want to know what is in it for them if they choose to buy from you so focus content on this objective.

Always remember to edit your copy because things like grammatical or spelling errors make you seem unprofessional. It is a good idea to have someone else look over your work.

Remember, web copy is merely a serious of informative pages. Each page on your website invites the visitor to go one step further. Ultimately, you hope they will purchase your product or service. But if search engines are not reaching you, you'll never have the opportunity to introduce potential customers to the benefits.

Article Source: http://www.diyarticlelibrary.com

About the author: Vlad Ehrsam writes exclusively for Full Info on Business, it's one of the webs most up to date Business sites, their free newsletter is well worth signing up for too.
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